Director, Marketing, Pediatric Endocrinology
The Director, Marketing, Pediatric Endocrinology serves as the marketing leader for Fensolvi, responsible for driving brand growth, brand strategy, patient identification, customer engagement, market access pull-through, and commercial execution within Central Precocious Puberty (CPP).
This is a hands-on, player-coach leadership role within a lean and agile rare disease business. The Director is accountable for both developing strategy and personally driving execution of the highest-priority initiatives. Success requires the ability to move seamlessly from executive-level planning to tactical implementation, performance analysis, field engagement, and problem solving.
The Director will lead a team of two marketers while partnering closely with Sales, Medical Affairs, Market Access, Regulatory, Legal, Compliance, Analytics, Finance, Supply Chain, and Sales Training. The position requires a strong sense of ownership, urgency, accountability, and a demonstrated ability to translate customer insights into actions that improve business performance.
Own the end-to-end U.S. brand strategy for Fensolvi, including positioning, messaging, patient identification, customer engagement, access support, and lifecycle management.
Lead annual brand planning, long-range planning, forecasting assumptions, tactical planning, and budget recommendations.
Identify growth opportunities, business risks, market shifts, and competitive threats and translate findings into actionable business plans.
Own marketing's contribution to revenue growth, market share, patient starts, patient identification, and overall business performance.
Serve as a key member of the Pediatric Endocrinology Leadership Team and contribute to broader business strategy and decision making.
Personally drive development and execution of priority marketing initiatives across HCP, caregiver, patient, digital, social, field, congress, and market access channels.
Translate strategy into clear deliverables, project plans, milestones, success measures, and execution priorities.
Maintain active involvement in campaign development, messaging, promotional materials, digital initiatives, field tools, and customer-facing programs.
Establish a disciplined operating cadence to evaluate business performance and rapidly adjust tactics based on results.
Lead commercialization efforts related to new data, publications, congress activity, competitive developments, and guideline updates.
Develop a deep understanding of the CPP patient journey, including patient identification, referral pathways, diagnosis, treatment selection, reimbursement, onboarding, and persistence.
Regularly engage with pediatric endocrinologists, key opinion leaders, caregivers, advocacy stakeholders, and field teams.
Conduct field travel, customer visits, advisory boards, and congress participation to maintain direct marketplace understanding.
Translate customer, market, competitive, and field insights into measurable actions that improve commercial effectiveness.
Partner closely with Market Access to support reimbursement, pull-through, HUB, patient support, buy-and-bill, and access optimization initiatives.
Support commercial strategies that improve time-to-therapy, patient initiation, treatment persistence, and access expansion.
Evaluate payer trends, reimbursement barriers, Medicaid opportunities, and competitive access changes to inform brand strategy.
Lead omnichannel strategy and optimization across all customer segments.
Establish KPIs and performance dashboards to monitor campaign effectiveness and return on investment.
Use analytics, customer insights, and performance data to continuously improve commercial execution.
Ensure marketing investments are focused on activities with the highest business impact.
Build strong partnerships across Sales, Medical Affairs, Market Access, Regulatory, Legal, Compliance, Finance, Analytics, and Sales Training.
Align stakeholders around key business priorities and remove barriers to execution.
Lead cross-functional brand teams and ensure coordinated delivery of critical initiatives.
Communicate brand strategy, performance updates, risks, and opportunities to senior leadership.
Manage agency and vendor relationships, budgets, deliverables, timelines, and performance expectations.
Ensure agencies supplement internal capabilities rather than own critical strategic decisions.
Hold partners accountable for quality, innovation, speed, budget compliance, and business impact.
Lead, coach, and develop a three-person marketing team, including an Assistant Product Manager and Senior Product Manager.
Create a culture of accountability, ownership, collaboration, and continuous improvement.
Develop team capabilities while maintaining direct involvement in critical business decisions and high-priority initiatives.
Establish clear goals, development plans, performance expectations, and succession planning for all direct reports.
Perform various other duties as assigned.
A Player-Coach: Balances strategic leadership with hands-on execution and personally drives critical business initiatives.
An Owner: Takes accountability for results, proactively identifies issues, and solves problems without waiting for direction.
A Doer: Converts insights into action, drives decisions, and delivers outcomes in a practical and timely manner.
Commercially Minded: Understands the financial drivers of the business and prioritizes resources accordingly.
Customer Connected: Maintains firsthand understanding of customers, patients, caregivers, field teams, and market dynamics.
Agile & Resourceful: Thrives in ambiguity and delivers results within a lean organizational structure.
Highly Collaborative: Builds trust across functions and successfully aligns diverse stakeholders toward common goals.
Achieve or exceed approved annual revenue, demand, and market share objectives.
Deliver growth in patient starts, patient identification, and treatment persistence metrics.
Execute at least 90% of priority brand initiatives on time and within approved budget.
Maintain execution excellence across promotional, educational, digital, and access-related initiatives.
Improve key engagement, conversion, and customer interaction metrics year over year.
Demonstrate measurable return on investment for major marketing investments.
Translate significant market, customer, competitive, and performance insights into documented action plans within established business-review timelines.
Maintain regular customer-facing engagement through field travel, advisory boards, conferences, and customer interactions.
Demonstrate direct marketplace insights that influence business decisions.
Manage spending within approved budget parameters and maintain accurate forecasting.
Ensure direct reports have clear goals, development plans, and ongoing coaching.
Build organizational capability and succession readiness within the marketing team.
Maintain adherence to all promotional review, compliance, legal, and regulatory requirements.
Center on People: We commit to support the wellbeing of our patients and treat our employees and those we serve as valued partners. By placing people at the heart of our actions, we actively engage, invigorate, acquire knowledge, and grow together with an enterprise-wide mindset that lifts the whole organization.
Are Proactive & Agile: We embody a culture of engagement and action. With a hands-on approach, we fearlessly adapt to change. We anticipate, respond swiftly and efficiently to ignite a spirit that propels us towards extraordinary outcomes.
Act Ethically: We are committed to consistently conducting our business in an ethical, compliant, and socially aware manner, in line with our purpose of positively impacting lives. We actively cultivate diversity, equity, inclusion & sustainability in our workplace.
Constantly Improve: We are committed to a proactive, collaborative effort to enhance our products, systems, processes, and services by reducing waste, increasing efficiency, and improving quality. We strive to be innovative, embracing calculated risk taking that drives better ways of working.
Are Accountable: We think, act, and communicate with honesty, transparency, and clarity in alignment with our core values. We don't compromise our values for near term gain. We take accountability & ownership of our work, actions, successes, and setbacks. We strive to deliver our best as we shape the future.
Bachelor's degree in marketing, Business, Life Sciences, or related field.
10+ years of progressive pharmaceutical or biotechnology commercial experience.
Minimum five years of U.S. brand marketing experience with responsibility for both strategy and execution.
Rare disease, orphan drug, or highly analogous specialty-market experience, including experience with small patient populations, concentrated specialist audiences, complex patient journeys, reimbursement barriers, patient services, and/or patient identification.
Demonstrated success leading in-market brands and delivering measurable commercial results.
Demonstrated record of personally leading high-impact marketing initiatives from insight and strategy through detailed development, promotional review, launch, measurement, and optimization.
Experience managing and developing direct reports while continuing to operate as a hands-on business leader.
Experience working closely with Medical Affairs, Market Access, Regulatory, Legal, Compliance, Finance, Sales, Analytics, and external agencies.
Experience supporting buy-and-bill, specialty distribution, reimbursement, HUB, and patient services models.
Launch or growth-stage brand experience.
Pediatric endocrin
DiversityX
